The idea for INHERE came after A Choy gave birth to her second child and was looking for the most effective way to turn the clock back to the time before her pregnancy and rejuvenate her skin and body. A fashionable and busy mother who is always keen to balance her work and family, A Choy has never stopped searching for a direct path to the land of beauty and wellbeing. She believes the key is to keep everything in balance; then you will achieve sustainable beauty inside as well as outside.
Michael has been A Choy’s personal fitness trainer for many years. He believes in the correlation between health and beauty – they are intimately connected. Noticing their similar philosophies about health and beauty, A Choy and Michael partnered together to create BEAUTY INHERE, providing a one-stop, all-encompassing service to help others rediscover and uncover their hidden beauty, so that they may shine again.